On the social media app’s web version, users can still watch and replay other people’s stories, browse their feed, use search, and comment and like posts.īut let’s discuss what really matters for businesses: posting. While Instagram is meant to be used in-app via a cellular device, the web version of Instagram offers a nearly identical experience on your computer. Whatever the case may be, there are many reasons why brand ambassadors, social media managers, social media marketers, etc. It’s simply not a good look to have your phone in-hand while taking care of important work on your desktop. You also don’t want content from your computer to get all out of whack when transferring it to your mobile device. The last thing you want to do is accidentally post your brand’s content to your personal Instagram account. Let’s say you’re a social media marketer for a prominent brand. If you use Photoshop to edit company photos, it’s easier to upload to your desktop rather than going through the headache of getting the content onto your mobile device. It might be easier to upload company posts and videos from your desktop rather than constantly being seen with your smartphone open on the job.Ĭompany files are most likely more accessible through your desktop than on your mobile device. Or, business owners and marketers are already glued to their computers and can’t take the time to make their posts from their phones. Well, as mentioned earlier, a lot of business owners and marketers have their content ready to go on their computers, and just don’t know how to post it.
So, why post on Instagram from a computer? Increased accessibility Everyone and anyone typically posts their stories, reels, and pictures from their phone. Instagram has been carefully designed to allow for streamlined use through smartphones.
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